The Beginning
Belle & Aube began not with a product, but with a vision. To create a home and lifestyle brand where quiet elegance meets enduring quality. In a world of fleeting trends and disposable design, we set out to craft something lasting. Pieces to be treasured, gifted, and proudly displayed. A reflection of refined taste and thoughtful living.
Our debut collection of blankets is the first expression of that vision. Tactile, beautifully crafted, and designed to grow softer and more cherished with time.
Our Values
Timeless Elegance – Designed to transcend trends, our pieces bring effortless beauty into the home, creating spaces that feel refined, inviting, and enduringly stylish.
Masterful Craftsmanship – Every product is made with integrity, using the finest natural fibres and time-honoured techniques to ensure exceptional quality and longevity.
Intentional Living – We believe luxury should be both beautiful and purposeful, with every texture, material, and detail thoughtfully chosen to elevate everyday moments.
Our Founders
Belle & Aube was created by a husband-and-wife duo with a shared love for design, simplicity, and intentional living.
With backgrounds in business, strategy, and creative direction, we set out to build something with lasting meaning. A brand rooted in thoughtfulness, elevated design, and quiet confidence.
Alongside us is our ever-present puppy cocker spaniel, who’s been part of the journey from the very beginning. Whether sitting at our feet during late-night planning or just providing some much needed cuddle therapy, she’s been a quiet source of inspiration in the home we're building together.
The Belle & Aube approach is uncompromising: no gimmicks, no shortcuts, just considered, beautiful products, made well, and designed to endure.
Why Belle & Aube?
Belle & Aube means beautiful dawn. A tribute to new beginnings, quiet moments, and the gentle light that fills a home.
Our pieces are designed to be experienced, not just admired. The reassuring weight of a blanket on a crisp morning, the way fabric softens and settles with time. Every texture, every detail is thoughtfully crafted to bring warmth, beauty, and a sense of effortless luxury into daily life.
Our Mission
To create a brand that feels deeply personal, considered, and enduring. We design with intention, crafting pieces that elevate the home without excess. Every detail is chosen with care, to bring beauty, comfort, and a quiet sense of luxury to the spaces we cherish.
This Is Just the Start
Blankets are just the beginning. Belle & Aube will grow into a home and lifestyle brand guided by the same unwavering values. Where quality is never compromised, elegance is effortless, and luxury is felt in the quietest of details.
This is only the start. We can’t wait for you to join us on the journey.